You’ve been in business for a while, and you are starting to wonder if your logo and branding need a new look and feel. A redesign may seem like a lot, but look at this as an opportunity to clean up your look and feel, while gaining publicity and a growth in your audience in the process.
This is a great time to rethink how you want to be seen. Complete redesigns can be daunting, but with a good designer, your logo can create a fresh look and feel for your business. This can also bring publicity and a growth in your audience if it is designed and rolled out in a planned manner.
Another option that may work for your business, is using the same basic logo and recreating it in a more modern manner can make a big difference in how you are perceived by your target audience. Many mainstream companies still have the same basic logo, but have reworked it to make it more modern over the years.
Here are ten tell-tale signs you need a logo and/or branding redesign.
Your company has expanded its products and services
It’s old or outdated – if it was created in paint you need a new logo design
Your brand values have evolved
Too complex – simple is much more memorable
Typography is outdated
You only have a few small filetypes – you need to be able to scale and use your logo in many different formats.
Your target demographic has changed
It isn’t relevant in your market
It’s not memorable
Don’t get lost in the visual space. Your logo and branding are the front of your business. Make sure they are telling the story of your brand in a way that is memorable and fitting for your company. Take the opportunity to make your brand stand out in the crowd.