You've decided to hire a freelance graphic designer to work on your small business design needs. Now you need to prepare for your meeting with potential graphic designers.
It can be overwhelming, but don't fret. This list will help the process begin smoothly and your preparation helps your designer have a clear, complete understanding of your goals and vision.
Here's a list of things you should know and prepare before contacting your designer.
Objectives
Knowing what your small business design objectives are before you meet with your designer, allows your designer to understand your project as a whole, the goals and vision. Clear objectives and a list of your design needs, will also allow your designer to provide you with a more precise pricing structure and quote.
Your Story
Telling the story of how you started, why you started and where you hope to be, will give insight into your business. This will, in turn, allow your designer to create designs that encompass that vision.
Your Competition
As a small business, you should know your competition. Telling your designer about your competition and how you stand out from them, will help your designer enhance your unique business qualities.
Your Audience
When you started your business, you should have had an idea of your audience (demographics). Knowing your demographics is extremely important. What age, sex, income, race, etc. you are selling to will be a big factor while your designer is working on your project. A design for female millennials will be very different than a design for male baby boomers. Having this for your designer allows them to design your graphics for your specific demographic.
Samples of Designs
Knowing what designs you are drawn to and those you dislike, are very helpful for your designer. Seeing these designs will help your designer gain a better feel for what you are looking for and what you would like to avoid. This can be just images gathered in a file, a Pinterest board with designs, or any other way you find best to show these. It doesn't need to be fancy, it just needs to be in one place.
Contact
Who will be the contact at your office, when your designer has a question, is sending off the designs, etc.? Make sure you have a clear line of contact so that your designer can have their questions answered quickly and get the files to the correct person for feedback. This will keep the process moving smoothly.
Budget
While you may not know what to expect when it comes to the design costs, you should at least have a ballpark estimate on what you have to spend on the designs. Your designer should work with you to stay within your budget. If you are too far apart on numbers, your designer may be able to help you pinpoint the designs that should take priority and then put the others next in line when your budget allows.
Don't worry if you don't have all the answers. Bring as much as you can to help you get started. Your designer will also ask questions to fill in the blanks.
The design process is collaborative between you and your designer. If you are clear about your objectives and your designer has a good understanding of your small business, the collaboration will bring it all together and you should end up with beautiful designs that fit your vision.
Are you ready to get started? Fill out our client questionnaire, today, and get a proposal for your small business graphic design work. We'd love to help you stand out in the competition.
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