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  • Writer's pictureAlexis Bennett

Stop procrastinating! 3 reasons this is a perfect time to strengthen your business.

We are in the midst of a hard transition. As a society, we are all accustomed to our normal fast paced lives. With most people working from home right now, we’re finding it’s hard to do the things we do on a day-to-day basis. Take this time to strengthen your business.

There is concern about the economic impact for both us personally and our businesses. As we sit in this time of uncertainty, we need to remember that this too shall pass. The question becomes, “Will my business be prepared when we return?”

Look at this time as an opportunity to prepare your business.

Be proactive.

This is a great time to redesign your branding. Create a marketing plan and social media campaign. Create the marketing materials you’ve been putting off. Redesign your website.

Strengthen your business so you are ready for the upswing.

Unexpected Downtime

We are in the midst of unexpected downtime. Use it wisely. Work through your to-do list. Focus on branding. Create a social media plan. Build your business. Create a marketing plan.

Use this time to get a jump start on the process. Create a plan of attack. Set goals, time frames and budgets. Contact vendors and get the process started.

Staying Ahead of the Game

When things return, the businesses that were closed will be inundated with projects. Be prepared. Now is the time to get those projects started and finished, before everyone else is racing to get their tasks completed.

When this has passed you will have the materials you need to present your business in the best light.

Fresh branding and marketing pieces will prepare you for your meetings, conferences, and presentations. Rolling out your social media campaign will keep you in front of your customers and potential clients.

Using this time to prepare your business for the coming months, will allow you to focus on your day to day while others are scrambling to keep up.


The peace-of-mind that comes along with preparation, will allow you to transition your business without the added stress. Use this downtime to be proactive in your plans so that you can be on the forefront of the economic turnaround.

Make the most of the stay-at-home order and get a head start on your to-do list. Then sit back and relax with all the extra time you have and the lack of stress knowing your items will not keep rolling over and you’ve created the materials you need to put your business’ best face forward.

This may feel like a disaster right now, but there are opportunities everywhere. Make the most of your extra time and prepare your business for the future months.


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