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  • Writer's pictureAlexis Bennett

Strategies for Small Business

The last year has been rough for many small businesses. Many businesses closed their doors and many are still trying to get their head above water. Small business strategies can be a big step in bringing your business back to life.

Here are 10 strategies for boosting your small business to get back on your feet again!

Small Business Strategies - You've Got This

1) Reach Out to Existing Customers

Your existing customers are a great asset to your business. Nurture those relationships. Some will become repeat customers or will refer you to someone they know. Send an email or call them to touch base on how they are doing and how you can better serve them.

2) Begin Networking

As people begin to live life in a more social way again, networking has never been more important. Keeping in touch with those you know and meeting new people is a great way to build your client base. Bring your confidence and personality to your networking opportunities to make the best first impression. You never know where your next customer will come from, always be on your A game.

Small Business Strategies - Networking and Partnerships

3) Explore Business Partnerships

Search for opportunities to work in partnership with another individual or company. Reach out to those you know about collaborating. You never know what a partnership could do to draw customers to both of your businesses.

4) Refresh Your Brand

Take this time to look closely at your brand. If you want to make an impact on your market, a redesign and refresh of your brand and website is a great opportunity to draw attention to your business. Working with a designer can bring a fresh light to your business and get you more attention through the hustle and bustle of life.

5) Market Your Business

Marketing your business is the best way to get your name in front of more people. Using social media to help bring you brand to your existing and potential customers can be an inexpensive starting place. Working with a designer to create marketing materials and templates can help your business stand out among your competitors. 

6) Run a Special or Giveaway

Running a special deal or a giveaway is a great way to bring in new customers. Be sure whatever you are running is relevant to your audience and be sure to market them well. The better the deal the more exposure you will have. 

7) Begin a Blog

Writing a blog is a great way to set yourself apart from the competition. Establish yourself as an expert by writing content your existing and potential customers will find useful. This will build relationship and trust and will help you reach new clients. 

Strategies for your Small Business - Blogging

8) Research Your Competitors

There is competition in every business. Researching what your competitors are doing well and what is working and not working for them, gives you an opportunity to grow and become better yourself. We can learn from our success and failures as well as our competitors successes and failures, making us a better business in the long run. 

9) Continue Your Education

If you want to succeed, you must keeping bettering yourself and your business. One of the best ways to do this is with continued education. Whether this is an online course or an industry book, the choice is yours. But learning and building skills, helps you add services to your business and will keep you more up-to-date on the latest trends and services in your industry. There is always something to learn or dig deeper into, you just need to find the best options for you and your business.

10) Volunteer

Take some time to give back to your community. Volunteering, like networking, is a great way to meet new people and help your community at the same time. Being a part of something larger than yourself will help you grow in your own life and that will blend into your business life as well. 

Small Business Strategies - Volunteering

Making the most of your budget and time will help you get your business rolling again. Using the above small business strategies will get your started on the right track.

Don’t get discouraged, there are many struggles along the way. Be persistent and brave. 

Try something new and build on what you have already established. 

You can do this. Good luck!


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